ABOUT US

with INNISFREE Better for Us and Earth

INNISFREE proposes choices and practices for all of us
to live together, as well as on this planet. Check out some of
the fun practices you can join in with as well as the beautiful
history we’ve been creating together, right now.

INNISFREE proposes choices and practices for all of us
to live together, as well as on this planet. Check out
some of the fun practices you can join in with as well as
the beautiful history we’ve been creating together, right now.

Sustainable Green Beauty

INNISFREE considers and studies
the environmental impact of its formulas and packaging
from the early phases of product development.

We will develop products that are beneficial for our planet
to bring about a better future.

INNISFREE considers and studies
the environmental impact of its formulas
and packaging from the early phases of
product development.

We will develop products that are
beneficial for our planet to bring about a better future.

INNISFREE is proud to be officially certified cruelty-free by PETA.
This means neither we nor our suppliers conduct or commission tests on
animals for any of our ingredients, formulas, or finished product.

We acquired our Cruelty-Free certification 'Beauty Without Bunnies on'
February 1, 2024.

INNISFREE remains committed to actively reflecting on and
contributing to the advancement of bioethics and animal welfare.

INNISFREE is proud to be officially certified cruelty-free by PETA.
This means neither we nor our suppliers conduct or commission tests on
animals for any of our ingredients, formulas, or finished product.

We acquired our Cruelty-Free certification 'Beauty Without Bunnies on'
February 1, 2024.

INNISFREE remains committed to actively reflecting on and
contributing to the advancement of bioethics and animal welfare.

Vegan

We will continue to increase the number of vegan products that are free of unnecessary animal ingredients.

Check our Vegan products >

Less Plastic

We will increase the number of products that have single-material
packaging (PP, metal-free pump, etc.) for easier recycling, as well as
containers and caps made from recycled plastic and glass. In addition,
we will practice ‘less plastic’ by developing products with refillable packaging.

Empty Bottle Collection, INNISFREE’s main environmental campaign.
Join our campaign to recycle used cosmetic bottles, thereby reducing
the environmental impact of cosmetic packaging, and receive customer
benefits in return.

We will increase the number of products that have single-material packaging (PP, metal-free pump, etc.) for easier recycling, as well as containers and caps made from recycled plastic and glass. In addition, we will practice ‘less plastic’ by developing products with refillable packaging.

Empty Bottle Collection, INNISFREE’s main environmental campaign. Join our campaign to recycle used cosmetic bottles, thereby reducing the environmental impact of cosmetic packaging, and receive customer benefits in return.

Coral Reef

Coral reef-friendly ingredients
All our products with SPF will be coral reef-friendly for the preservation of the marine ecosystem.

Recycled Papers

INNISFREE minimizes any unnecessary impact on the environment by using FSC-certified packaging paper and boxes instead of using plastic types.

Once you receive your shipping box, join INNISFREE’s efforts for our planet by sorting it as recyclable paper!

Better Together, Green Together

INNISFREE joins and takes the initiative in
various activities to address climate change.

01. Natural Preservation Activities in Jeju (Since 2011)

Each year, we perform nature preservation
activities in Jeju by cleaning selected Olle routes
and coastlines with Green Expedition.

02. Global Forest Campaign

INNISFREE is creating forests across our planet to fight against climate change.
We’ve planted a total of 260 thousand trees* between 2012 and 2022 through
the Green Forest Campaign, an endeavor that became our main global CSR activity.

* 260 thousand trees planted in 11 regions in and outside Korea.